Twitter optimise son référencement dans Google

Bonne initiative de twitter

http://www.techcrunch.com/2009/03/24/twitter-tweaks-its-title-tags-for-better-google-juice/

VerveEarth : retrouver les blogs sur une carte Google map

Rien de neuf : un annuaire de blog mais cette fois ci dans une carte Google

Mon Blog sur VerveEarth

Google eye tracking – rien de neuf mais bon

eye tracking

Rien de neuf sur le eye tracking sur Google on le savait, on s’en doutait mais c’est confirmé

les gens regardent le top 3, alors au travail les gens faut que ca monte, que ca monte et que ca reste en haut (vive le SERP !!)

Source
http://www.nowhereelse.fr/google-eye-tracking-15729/

Web 3.0. : le web sémantique ?

Rho le titre qui sent l’arnaque, bon suis à court de temps mais l’article en source nous explique avec un certain plaisir l’évolution de Google en la matière.
En résumé tu poses une question à Google (US pour le moment) et il te donne la réponse avant les résultats de recherche “classique”

genre “qui est le premier ministre belge” (ok j’avoue là Google a intérêt à être vachement à jour ) et hop une réponse apparait

Perso je suis 100% d’accord avec la conclusion de l’article et je suis impatient de voir les évolutions et applications de demain ça me rappel la présentation des Google aps sur l’iphone

“Certes, pour l’instant, les réponses ne sont pas toujours très pertinentes, et tout cela n’est qu’un début. Quand on demande la date de naissance de Jésus, le résultat est plutôt surprenant, et la date de naissance de Laeticia Hallyday, à en croire Google (voir copie d’écran au début de l’article), mènerait notre Johnny national tout droit en prison si elle était exacte. Yahoo, de son coté, a exposé une vision bien plus claire sur ses intentions face au web sémantique, mais malgré tout, Google semble faire quelque chose que personne jusqu’ici n’a réussi a faire. Encore une fois, la création de valeur qu’apporterait une telle technologie, une fois mature, est tout simplement phénoménale.“

Source
http://fr.readwriteweb.com/2009/01/07/a-la-une/google-web-semantique/

NFO ? News Feed Optimisation ? Le combat de demain

Ca fait dejà 1 mois que je pense à écrire un petit mot sur l’impact de Facebook sur la recherche online.

En tombant sur l’article de TechCrunch : Imaginons l’avenir de la recherche sociale (ou pourquoi Google devrait racheter Facebook) je me dis qu’il est temps

De plus en plus lorsque vous faites une recheche les premières résultats viennent de facebook ou autre Media Social. Ici pas grand chose à dire juste qu’il faut en tenir compte et qu’a priori les mêmes règles s’appliquent à ce que vous faites sur Facebook que sur votre site vu que c’est toujours Google qui va s’occuper de référencer. Ca veut juste dire que Facebook fait bien son SEO

un exemple fonctionnant sur la base de facebook:
http://www.sidestripe.com/w/
Maintenant comme le note l’article de Techcrunh est très bien faite, je vais pas faire un copier coller de l’article (certains disent déjà “cette fois”), mais je crois que là se trouve un enjeu crucial et futur (2009-2010) où on doit s’attendre à de fort changement.

Quid à l’avenir d’enrichir les recherches avec des recherches basées sur les avis, intérêts, expériences… bref tous ce qui fait la force des réseaux sociaux et qui au final est vraiment déterminant dans vos choix online.

Google huge change – SearchWiki – your vote are on Google

So is this the next step of Google to go to social media ? to use user generated content to improve his search result ? is this going to far from the objectif ? going to Google to find something ? or is the the step to take to stay TOP1 ?

Well I don’t know, i do use for myself so many firefox adds that sometime i’m lost on page because i have to much stuff but i still use them.

we all know the next “war” (love this war more like war of roses (or note ) ) will be social media !

Actually is on www.google.com and coming “down” to all other countries, only the future will tell us if it’s a go or bad thing.

Here is an extract of their blog :

Today they aunching SearchWiki, a way for you to customize search by re-ranking, deleting, adding, and commenting on search results. With just a single click you can move the results you like to the top or add a new site. You can also write notes attached to a particular site and remove results that you don’t feel belong. These modifications will be shown to you every time you do the same search in the future. SearchWiki is available to signed-in Google users. We store your changes in your Google Account. If you are wondering if you are signed in, you can always check by noting if your username appears in the upper right-hand side of the page.

The changes you make only affect your own searches. But SearchWiki also is a great way to share your insights with other searchers. You can see how the community has collectively edited the search results by clicking on the “See all notes for this SearchWiki” link.

source

http://googleblog.blogspot.com/2008/11/searchwiki-make-search-your-own.html

http://fr.techcrunch.com/2008/11/22/wikisearch-sur-google-mais-pourquoi-faire/

SEO: Static or Dynamic URLs?

Is it true that dynamic URLs pose a problem for search engines? Should one, thus, choose static URLs over dynamic ones, or at least rewrite the latter in order to make them visible in search engines? These are issues that webmasters often consider when creating a website.

So, what exactly is the difference between a static and a dynamic URL?

This is an example of a static URL:

http://www.mysitedomainname.com/category/product.html

In contrast, a dynamic URL could look something like this:
http://www.mysitedomainname.be/category/product.php?lg=fr&id_product=2&detail=1

As you see, the static URL looks much “cleaner” because it does not contain parameters such as ? or =.
The advantage of a static URL is that it is easy to create. However, for a website that contains a lot of information, it’s also harder to update. Online shopping websites with products and prices that frequently change prefer dynamic URLs because these are made of parameters that contain all the information which is necessary for creating the page.

Many webmasters seem to think that a dynamic URL is less likely to be referenced correctly by search bots, the underlying idea being that the keywords mentioned in the URL enhance the website’s visibility. So a page named http://www.mywebsite.com/desserts/chocolate-cake-with-walnuts.html would be placed higher than http://www. mywebsite.com/desserts/dessert.php?id=3254.

But is that really true?

According to a recent article on an official Google blog, Googlebot has no technical problem indexing dynamic pages or interpreting their different parameters. Whether a page is static or dynamic has no influence whatsoever on its indexing. You are, of course, advised to use as much static text as possible on your static URLs. If you opt for a dynamic URL, however, rewriting it or hiding certain parameters can have disadvantages. Googlebot is perfectly capable of scrolling these pages and analyzing which parameters are relevant. However, make sure your URLs only contain the necessary information.

Do static URLs nevertheless have an advantage?

Yes, but for a different reason. As we have seen, there is no difference whatsoever to search engine visibility. There is one for humans, though. As the average web user is more likely to click on http://www.mywebsite.com/desserts/chocolate-cake-with-walnuts.html than on a URL that looks like yesterday’s salad, static URLs have a higher clickthrough rate.

But still rewriting the dynamic url we also help the search engine take in account the words in the url if they are also on the page (title, tag, content

Conclusion: Whatever kind of URL you choose, make sure it’s adapted to the needs of your website. The search engines will cope.

Conclusion: technically no differences between static and dynamic url for the search engine but still the use of rewriting for dynamic url will help them to be as good positionned as a good static url.

Source:
http://en.blog.legitiname.com/2008/10/06/seo-static-or-dynamic-urls/

SEO – Optimize your page – off page

To be found by Google you need others sites linking to your pages.

So this is the best one for me, the one criterium where you have to make your imagination works because, now you have to find links that link to your site !!!!

why
Google is scrolling the web for all links and read them (almost) then (cfr the PR concept) this is one of his best tool to know what people are thinking about (you) a page.

Google is taking in account:
- the link
- the title/alt on that link
- the name of the link

Except for the link the rest is depending on the “webmaster” of the other site, SO THIS IS NOT POSSIBLE TO CONTROL BUT YOU HAVE TO WORK A WAY AROUND

And there comes the imagination depending of course of what is the content of your website. If you sell ipod it’s easy but if you sell homeappliance then is more difficult

The basics : How to have the best back links

• Texte on the link
• The link is a page in relation with the link (themes)
• Site is well known
• PR is good
• Few link on the page
• Link is in the middle
• Link is in pure html (no javascript..)
• So ideal backlink is a natural one
• Internal link are important and you control them
• Good navigation (surfer and robots)
• Avoid « clic here »
• Choice your word
• Change text on link
• Do a site map

How to GET the best back links

• Subscribe to directories ( most important : http://www.dmoz.org/, http://www.google.com/dirhp?hl=fr)
• Quality content, drives people and webmasters will link to you
• Use news information RSS
• Exchange link (here prepare well your html code to give for the exchange)

My tips

1. subscrire to directories (general one but specific to your domain)
2. use your top 10 keywords and look the backlink of the people before you in the result (competitor or resellers…)
3. try to exchange links with the company you work with (dealers…) BUT give them the correct html code you want them to use (use www.google.com/trends (or the new http://www.google.com/insights/search)  to find the best keywords and also adwords)
4. job offer : when publish them use a link to your site
5. use your networking tools to put your link (linkedIn), ask all your coworker to add the link of your website on their profile
6. subscribe to 1 or 2 official web alumni, organisation … like www.iab.com
7. Create on wikipedia a presentation page and check witht your top keyword if you can add comment on some other articles (ps be aware of the site with nofollow link they seems useless but you never know
8. create a page on youtube, dailymotion, … if you have video or even if you have (use video already existing)
9. create a blog speaking about your products
10. find blog that speak about you and send them information
11. create crosslinks between all your website (national or international)
12. if you are a sponsor or make collaboration ask to put your link on they website

Example

E.g. If you type « Siemens électroménager » in Google

Here a different links qualities (text or image)

here is the code and after the html results

<a href=« www.siemenselectromenager.be”>Cliquez ici</a>
<a href=” www.siemenselectromenager.be “>Siemens</a>
<a href=” www.siemenselectromenager.be “>Siemens électroménager</a>
<a href=” www.siemenselectromenager.be »  title=« Siemens“>Siemens</a>
<a href=” www.siemenselectromenager.be »  title=« Siemens électroménager, four, lave-vaisselle, hotte, lave-linge, hotte, cuisine“>Siemens électroménager</a>

what it gives at front end for the end-users (surfers)

–

Cliquez ici
Siemens
Siemens électroménager
Siemens
Siemens électroménager

Flash Files Can Now Be Found And Indexed

If Google cannot find something, it doesn’t exist. That has been one of the biggest drawbacks to creating a Website or application that displays itself as a Flash file.
Search engines could see the file, but they could not see what was in it. Until now. Adobe has come up with a way for the search engines to read SWF files and index all of the information they contain.
That means any text or links in a Flash application can now be indexed. This is a huge step forward for Adobe and anyone who develops in Flash/Flex.

Adobe announced, yesterday, that it is working with (search engines) Google and Yahoo to make flash files (in the SWF format) searchable.  This includes existing SWF content across all versions of the SWF file format. If you have ever been in any capacity that entailed wrestling with this issue, chances are.

It only the text in the Flash (no pics no movies), it’s not really a new stuff but a new way of doing it, specially for the RIA application (rich application)

For more on the news, check out the following links:

• Adobe SWF searchability FAQ
• Adobe Advances Rich Media Search on the Web
• Google, Yahoo to search inside Flash files
• Flash and SEO
• Technorati
• Webranking info (FR)

SEO – optimize your domain name (url)

When choicing your domain name of your website you have to think twice before choicing it.

First is what is the objectif of the site ? I mean will you base all on SEO or only “communication”. Do you want it to be found or not

All joke aside, this is really important for example:
- You launch a online game for 3 weeks and all the communication is based on off line ads and also viral marketing … then the domain name should really be the same as the name of your game.
- If you want to create a site for online sales of e.g. sunglasses and your main source of visitor has to be surfer then you need to think carefully at your domain name.

What do i mean by think carefull at your domaine name:
- it should be in the language people will use to find you
- it should include the 1 or 2 main keywords people will use to search what you sell (not you but what you sell !! (i repeat), if your company name is “Ghuim” and you sell sunglasses people will never type “ghuim” but sunglasses)
- if you use 2 words use “-” between them, then Google will take the 2 words in account more deeply, Like i told you I work a www.siemenselectromenager.be et we should have token www.siemens-electromenager.be
- do you 2 domaine name this will not help you (see futur post on this topic), I mean one with the best words and one with a shorter for communication.