Google analytics new features

Google Analytics just announced a new set of features that definitely brings Google Analytics to a next level. Among the features unveiled are: custom reports, segmentation on the fly, API, revamped account and profile management, motion charts and integration of Google AdSense.

Advanced Segmentation

Advanced Segmentation lets you create segments of visitors, based on every metrics availabe. While profiles let you create segments of visitors in a similar fashion, they cannot be used on existing data and do not offer the same level of user friendliness.

Advanced Segmentation lets you create and compare custom segments for data already gathered by Google Analytics, letting you slice and dice the deepest piece of data, even if it was measured one year ago. The following screenshot shows the segment selection pane:

Multiple criteria can be combined to create complex segments.

Revamped account and profile management

Accounts and profiles can now be compared side to side on several metrics. The date range is fixed and compares the last month to the preceding month.

The profile comparison feature allow to compare the performance of profiles based on different groups of visitors or different objectives easily, without the need to go back and forth between profiles.

A couple of features have been added to simplify the day to day maintenance and follow up. Profiles are now grouped by domain name and tracking number, making it easier to test and manage. Renaming profiles is now only a click away, so there are no reasons to leave those messy accounts unordered! Finally, we now have the ability to star profiles, in the same way we can star a discussion in GMail.

Custom reports, Motion charts and Integration with AdSense

I am waiting to find out if the custom reports module is a serious module

Finally, AdSense receives the same treatment AdWords received in Google Analytics: specific reports that let you analyze the performance of your ads, combined to the abundance of data Google Analytics offers.

Application Programming Interface

After segmentation on the fly, this is a dream come true! We have been waiting for a long time for this one, the ability to retrieve data from Google Anaytics using an official and documented API. This opens up a a lot of possibilities; custom dashboard and automatic data manipulation are now closer than ever.

Conclusion

I think Google has managed to meet and surpass our expectations (once again).So why paid went you can use Google Analytics for free and you know they will bring new features asap

Source

http://www.adviso.ca/blog/2008/10/23/google-analytics-rolls-out-enterprise-class-features/

Google : Adwords tips and tricks

Adwords tips and tricks

Adwords ?
Adwords are sponsored links (you pay for them) that you (every people who is make a search on Google) see on the Google research page and also on websites using Adsense Google program.
Those ads are shown in relation with the keyword searched by the surfer. If you search for wine you will see ads about wine.

Mainly the are on the right side of the Google result search page but sometimes you can see them on top of the result with a blue backround. Those are “premium Adwords” (max 2-3 per page) given by Google when the clickthrought pourcentage is higher than the clicktrough rate of the other Ads on the subject

You see an adwords ads according to:
- CPC : “cost per clic”: the amount you agree to pay to Google when people clic on your link
- CTR : “click throught rate” : it’s the amount of click divided by the amount of times the ads have been shown
- a new criterium is now use by Google the define the position of an ad : the relation between the content of your add and the content of the final page (the linked page you put into the ad)

Those 3 informations combined together give your position if is really higher that the other on the same page/criterium then you may earn the premium Adwords position

According JDN the average clickthrought ratio is:
10-13% for the premium
1-4% for the others

How to make a good Adwords campaign ?
1. spend a lot of money on the CPC… certainly not
2. organize you campaign, of course
- so use one language and choose the right Google country/geographical position for it
- use the right words/keywords base on the aim/content of your campaign you can use the adwords system or some online tools (see below)
- split you ads if you have several thema’s and create as much ads that needed according to your thema’s/subject (you only pay if they are clicked)
- show carefully the title, content and the shown link (think you are an end-user)
- the landing page (page after your link) has to be the best one
- the landing page MUST have the same content as your adword (do not hesitate to have one landing page/campaign if necessary)
3. follow you results
- work on the ads who give results, remove bad ads who aren’t working
- be more accurate, remove from you good ads keywords that are meaning full (look the CTR of each keywords, a 0 CTR means that nobody has use this keyword to see you add)
- make variante of you ad and remove the bad one
4. Think what you want to achieve with your ad ? Lot’s of click but people don’t stay on your site of 10 clicks but 30% of them order something ? (knowing you pay per click)

So keywords generators (french/english)

http://fr.espotting.com/popups/keywordgenbox.asp

http://inventory.fr.overture.com/d/searchinventory/suggestion/

http://suggest.yooda.com/

http://adwords.google.com/

http://www.google.ch/sponsoredlinks

If you can type, you can make movies

Simple and clear, you type texte and with the text-to-movie technology Xtranormal.com create for you nice animation (you can adapte camera, environnement, people, texte..))

/love this (simple but nice)

Have fun and start your own animation: http://www.xtranormal.com/

source:
http://www.woweffect.be/?p=1282

SEO: Static or Dynamic URLs?

Is it true that dynamic URLs pose a problem for search engines? Should one, thus, choose static URLs over dynamic ones, or at least rewrite the latter in order to make them visible in search engines? These are issues that webmasters often consider when creating a website.

So, what exactly is the difference between a static and a dynamic URL?

This is an example of a static URL:

http://www.mysitedomainname.com/category/product.html

In contrast, a dynamic URL could look something like this:
http://www.mysitedomainname.be/category/product.php?lg=fr&id_product=2&detail=1

As you see, the static URL looks much “cleaner” because it does not contain parameters such as ? or =.
The advantage of a static URL is that it is easy to create. However, for a website that contains a lot of information, it’s also harder to update. Online shopping websites with products and prices that frequently change prefer dynamic URLs because these are made of parameters that contain all the information which is necessary for creating the page.

Many webmasters seem to think that a dynamic URL is less likely to be referenced correctly by search bots, the underlying idea being that the keywords mentioned in the URL enhance the website’s visibility. So a page named http://www.mywebsite.com/desserts/chocolate-cake-with-walnuts.html would be placed higher than http://www. mywebsite.com/desserts/dessert.php?id=3254.

But is that really true?

According to a recent article on an official Google blog, Googlebot has no technical problem indexing dynamic pages or interpreting their different parameters. Whether a page is static or dynamic has no influence whatsoever on its indexing. You are, of course, advised to use as much static text as possible on your static URLs. If you opt for a dynamic URL, however, rewriting it or hiding certain parameters can have disadvantages. Googlebot is perfectly capable of scrolling these pages and analyzing which parameters are relevant. However, make sure your URLs only contain the necessary information.

Do static URLs nevertheless have an advantage?

Yes, but for a different reason. As we have seen, there is no difference whatsoever to search engine visibility. There is one for humans, though. As the average web user is more likely to click on http://www.mywebsite.com/desserts/chocolate-cake-with-walnuts.html than on a URL that looks like yesterday’s salad, static URLs have a higher clickthrough rate.

But still rewriting the dynamic url we also help the search engine take in account the words in the url if they are also on the page (title, tag, content

Conclusion: Whatever kind of URL you choose, make sure it’s adapted to the needs of your website. The search engines will cope.

Conclusion: technically no differences between static and dynamic url for the search engine but still the use of rewriting for dynamic url will help them to be as good positionned as a good static url.

Source:
http://en.blog.legitiname.com/2008/10/06/seo-static-or-dynamic-urls/