When choicing your domain name of your website you have to think twice before choicing it.
First is what is the objectif of the site ? I mean will you base all on SEO or only “communication”. Do you want it to be found or not
All joke aside, this is really important for example:
- You launch a online game for 3 weeks and all the communication is based on off line ads and also viral marketing … then the domain name should really be the same as the name of your game.
- If you want to create a site for online sales of e.g. sunglasses and your main source of visitor has to be surfer then you need to think carefully at your domain name.
What do i mean by think carefull at your domaine name:
- it should be in the language people will use to find you
- it should include the 1 or 2 main keywords people will use to search what you sell (not you but what you sell !! (i repeat), if your company name is “Ghuim” and you sell sunglasses people will never type “ghuim” but sunglasses)
- if you use 2 words use “-” between them, then Google will take the 2 words in account more deeply, Like i told you I work a www.siemenselectromenager.be et we should have token www.siemens-electromenager.be
- do you 2 domaine name this will not help you (see futur post on this topic), I mean one with the best words and one with a shorter for communication.



